Watsonville's
neighborhood
wine & grocery
destination
Hand-picked wines, local groceries, and a warm welcome on Rogge Lane — because the best finds don't need a fancy sign.
Proudly serving Watsonville and the greater Pajaro Valley community.
A little shop with
big heart
Stirm Wine Co. started with a simple idea: Watsonville deserved a place where you could find great wine without the pretense, and grab quality groceries without the hassle.
Located right here on Rogge Lane, we've become a quiet favorite for locals who want honest recommendations, a carefully curated selection, and a smile when they walk through the door.
Whether you're picking up a single bottle for Thursday night or stocking up for a weekend gathering, we treat every visit like an opportunity to help you find exactly what you're looking for — or something you didn't know you needed.
From the vine to
your pantry
We keep our shelves stocked with wines we actually drink and groceries we actually use — because that's how you build trust.
Wine Selection
From everyday pour to special-occasion bottles — California favorites, international finds, and hidden gems we think you'll love.
Local Groceries
Pantry staples, snacks, and specialty items sourced with care. If it's on our shelves, we'd put it on our table.
Personal Picks
Not sure what to choose? Ask us. We love helping you find the right bottle for the moment — no judgment, just good advice.
Gift & Occasion
Birthdays, holidays, thank-yous — we've got bundles, pairing suggestions, and thoughtful options for every occasion.
Neighborhood Spot
More than a store — we're part of the Rogge Lane fabric. Stop by to chat, browse, and feel at home.
Community First
We support local events, partner with nearby producers, and believe a good shop should give back to the neighborhood that supports it.
Come say hello
We're right here in the heart of Watsonville. Pull in, take a look around, and let us know how we can help.
Address
65 Rogge Ln
Watsonville, CA 95076-9418
Phone
Hours
Monday – Saturday: 10:00 AM – 8:00 PM
Sunday: 11:00 AM – 6:00 PM
Ready to find your next
favorite bottle?
Swing by Rogge Lane or give us a call — we're always happy to help you find something special.
We'd love to hear from you
Have a question about our selection, need a recommendation, or just want to say hi? Drop us a line and we'll get back to you as soon as we can.
